The Cycle of Life, Part Two: Time to Ramp It Up

by Terri Ann LowenthalTerri Ann Lowenthal

Last week, I gave a little tutorial on the lifecycle cost of a decennial census. You know: “The seasons, they go round and round, and the painted ponies go up and down.” Up and down are the operative words; right now, the cycle is in up mode. Meaning the Census Bureau needs modest funding increases each year to stay on an efficient, productive research and planning schedule that will save billions of dollars in implementation costs over the entire lifecycle.

Did I just date myself terribly? (“Like” if you remember that song!) But, I digress. President Obama’s Fiscal Year 2014 (FY2014) $982.5 million budget request for the Census Bureau barely budged over his request for the current year. Embedded in that overall agency number is $486 million for the 2020 Census, which includes the ongoing American Community Survey (ACS).

The ACS is really a bargain, folks. Its $242 million price tag is an infinitesimal half a thousandth of a percent of the federal aid directed prudently (Congress enacts the formulas, after all) each year to states and localities for schools, roads and transit systems, rural economic development projects, health care, job training, crime prevention programs, and other state and local activities, based (directly or indirectly) on data the ACS yields annually. Businesses and community-based nonprofits use the data to make billions (and billions and billions) of dollars in investment and program decisions that spur job growth, commerce and economic development. And the survey is now a two-for-one deal: it’s a rolling test bed for new methods and systems that could reduce 2020 Census costs considerably.

Speaking of 2020 (just around the corner… see my last blog post!), the president requested an increase of $154.2 million to finish the research and testing phase, allowing the Census Bureau to select a design framework and move forward with operational and systems development in subsequent years. Key elements of census reform could include broad use of administrative records to keep the address list up-to-date and to identify unresponsive households during the enumeration, as well as multi-mode response options that take advantage of the latest tech gadgets. Without thorough research and testing, the bureau might fall back on a far more expensive (but tried and true) paper and pencil design. Which Congress already has said it won’t pay for, by the way.

As Commerce Inspector General Todd Zinser warned Senate and House appropriators this week, “To achieve cost savings, the Bureau is exploring new and innovative design alternatives based on evidence from its research and testing operations. However, the Bureau may be seeing signs of delays due to budget reductions and schedule slippage in its 2010 decennial census evaluation program and the 2020 decennial research and testing program.”

The problem, in other words, is that the Census Bureau already is positioned fiscally to fall behind, because Congress whacked about 13 percent from its 2020 Census budget request for the current year, what with sequestration and across-the-board cuts. The bureau will need its full FY2014 request of $244.8 million for 2020 Census planning just to stay on top of things.

So here we are, once again, facing an uphill battle for a reasonable investment in two of the nation’s premier statistical programs, both of which return far more to a democracy and informed decision-making than they will ever cost. Time to buckle down, census stakeholders, and fight the good (if often unrecognized) fight!